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increased the value of property in that vicinity; that now the rental of 10;000 seemed ridiculously small。 An experienced real estate broker; whom Barnum engaged for the purpose; estimated the value of the lease at 275;000。 Barnum was so anxious; however; to get the matter settled at once that he decided to offer the lease for sale at 225;000。
The next day he met James Gordon Bennett; the elder; the owner of the New York Herald。 Mr。 Bennett told him that he thought of buying both the lease and the fee simple of the property itself; and erecting there a fine building for his great newspaper。 Barnum therefore; offered him the lease for 200;000; and after a few day's consideration Mr。 Bennett accepted the offer。 His attorney thereupon handed to Mr。 Barnum a check on the Chemical Bank for 200;000; which Barnum immediately used in the purchase of Government Bonds。 Mr。 Bennett had agreed to purchase the fee of the property for 500;000。 He had been informed that the property was worth some 300;000 to 400;000; and he did not mind paying 100;000 extra for the purpose of carrying out his plans。 But the parties who estimated for him the value of the land knew nothing of the fact that there was a lease upon the property; else of course they would in their estimate have deducted the 200;000; which the lease would cost。 When; therefore; Mr。 Bennett saw it stated in the newspapers that the sum which he had paid for a piece of land measuring only fifty…six by one hundred feet was more than was ever paid before in any city in the world for a tract of that size; he discovered the serious oversight which he had made; and the owner of the property was immediately informed that Bennett would not take it。 But Bennett had already signed a bond to the owner; agreeing to pay 100;000 cash; and to mortgage the premises for the remaining 400;000。
Supposing that by this step he had shaken off the owner of the fee; Bennett was not long in seeing that; as he was not to own the land; he would have no possible use for the lease; for which he had paid the 200;000; and accordingly his next step was to shake Barnum off also; and get back the money he had paid him。
In speaking of what followed; Mr。 Barnum afterwards said: 〃My business for many years; as manager of the Museum and other public entertainments; compelled me to court notoriety; and I always found Bennett's abuse far more remunerative than his praise; even if I could have had the praise at the same price; that is for nothing。 Especially was it profitable to me when I could be the subject of scores of lines of his scolding editorials free of charge; instead of paying him forty cents a line for advertisements; which would not attract a tenth part so much attention。 Bennett had tried abusing me; off and on; for twenty years; on one occasion refusing my advertisement altogether for the space of about a year; but I always managed to be the gainer by his course。 Now; however; when new difficulties threatened; all the leading managers in New York were members of the 'Managers' Association;' and as we all submitted to the arbitrary and extortionate demands of the Herald; Bennett thought he had but to crack his whip; in order to keep all and any of us within the traces。 Accordingly one day Bennett's attorney wrote me a letter; saying that he would like to have me call on him at his office the following morning。 Not dreaming of the object; I called as desired; and after a few pleasant commonplace remarks about the weather; and other trifles; the attorney said:
〃 'Mr。 Barnum; I have sent for you to say that Mr。 Bennett has concluded not to purchase the museum lots; and therefore that you had better take back the lease; and return the 200;000 paid for it。'
〃 'Are you in earnest?' I asked with surprise。
〃 'Certainly; quite so;' he answered。
〃 'Really;' I said; smiling; 'I am sorry I can't accommodate Mr。 Bennett; I have not got the little sum about me; in fact; I have spent the money。'
〃 'It will be better for you to take back the lease;' said the attorney; seriously。
〃 'Nonsense;' I replied; 'I shall do nothing of the sort; I don't make child's bargains。 The lease was cheap enough; but I have other business to attend to; and shall have nothing to do with it。'
〃The attorney said very little in reply; but I could see; by the almost benignant sorrow expressed upon his countenance; that he evidently pitied me for the temerity that would doubtless lead me into the jaws of the insatiable monster of the Herald。 The next morning I observed that the advertisement of my entertainments with my museum company at Winter Garden was left out of the Herald columns。 I went directly to the editorial rooms of the Herald; and learning that Bennett was not in; I said to Mr。 Hudson; then managing editor:
〃 'My advertisement is left out of the Herald; is there a screw loose?'
〃 'I believe there is;' was the reply。
〃 'What is the matter?' I asked。
〃 'You must ask the Emperor;' said Mr。 Hudson; meaning of course Bennett。
〃 'When will the 〃Emperor〃 be in?' I inquired。 'Next Monday;' was the answer。
〃 'Well; I shall not see him;' I replied; 'but I wish to have this thing settled at once。 Mr。 Hudson; I now tender you the money for the insertion of my museum advertisement on the same terms as are paid by other places of amusement; will you publish it?'
〃 'I will not;' Mr。 Hudson peremptorily replied。
〃 'That is all;' I said。 Mr。 Hudson then smilingly and blandly remarked; 'I have formally answered your formal demand; because I suppose you require it; but you know; Mr。 Barnum; I can only obey orders。' I assured him that I understood the matter perfectly; and attached no blame to him in the premises。 I then proceeded to notify the secretary of the 'Managers' Association' to call the managers together at twelve o'clock the following day; and there was a full meeting at the appointed time。 I stated the facts in the case in the Herald affair; and simply remarked; that if we did not make common cause against any newspaper publisher who excluded an advertisement from his columns simply to gratify a private pique; it was evident that either and all of us were liable to imposition at any time。
〃One of the managers immediately made a motion that the entire Association should stop their advertising and bill printing at the Herald office; and have no further connection with that establishment。 Mr。 Lester Wallack advised that this motion should not be adopted until a committee had waited upon Bennett; and had reported the result of the interview to the Association。 Accordingly; Messrs。 Wallack; Wheatley and Stuart were delegated to go; down to the Herald office to call on Mr。 Bennett。
〃The moment Bennett saw them; he evidently suspected the object of their mission; for he at once commenced to speak to Mr。 Wallack in a patronizing manner; told him how long he had known; and how much he respected his late father; who was a true English gentleman of the old school;' with much more in the same strain。 Mr。 Wallack replied to Bennett that the three managers were appointed a committee to wait upon him to ascertain if he insisted upon excluding from his columns the museum advertisementsnot on