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e following morning； as agreed； I was promptly and hopefully at Mr。 Olmsted's apartments with my legal adviser； at half…past nine o'clock； Mr。 Heath came with his lawyer at ten； and before two o'clock that day I was in formal possession of the American Museum。 My first managerial act was to write and dispatch the following complimentary note：
〃 'AMERICAN MUSEUM； NEW YORK； Dec。 27th； 1841。 〃 'To the President and Directors of the New York Museum：
〃 'GENTLEMEN： It gives me great pleasure to inform you that you are placed upon the Free List of this establishment until furthur notice。 〃 'P。 T。 BARNUM； Proprietor。'
〃It is unnecessary to say that the 'President of the New York Museum' was astounded； and when he called upon Mr。 Heath； and learned that I had bought and was really in possession of the American Museum； he was indignant。 He talked of prosecution； and demanded the 1；000 paid on his agreement； but he did not prosecute； and he justly forfeited his deposit money。〃
CHAPTER VIII。 THE AMERICAN MUSEUM。
ADVERTISING EXTRAORDINARYA QUICK…WITTED PERFORMERNIAGARA FALLS WITH REAL WATEROTHER ATTRACTIONSDRUMMOND LIGHTS。
With great hopes for the success of his project； Barnum entered upon the management of the Museum。 It was a new epoch in his career； he felt that the opportunity of his life had presented itselfin the show business； to be sure； but in a permanent； substantial phase of it。
He must pay for the establishment within the stipulated time； or forfeit all he had paid on account。 A rigid plan of economy was determined upon； his wife agreeing to support the family on 600 a year； or even on four hundred if necessary。 Barnum himself made every possible personal retrenchment。 One day； some six months after the purchase had been made； Mr。 Olmsted happened into the ticket office； while the proprietor was eating his lunch of cold corned beef and bread。
〃Is that all you eat for dinner？〃 asked Mr。 Olmsted。
〃I have not eaten a warm dinner； except on Sundays； since I bought the Museum；〃 was the reply； 〃and I don't intend to； until I am out of debt。〃
〃That's right；〃 said Mr。 Olmsted； heartily； 〃and you'll pay for the Museum before the year is out。〃
And he was right。
The nucleus of this establishment； Scudder's Museum； was formed in 1810。 It was begun in Chatham Street； and was afterward transferred to the old City Hall； and from small beginnings； by purchases； and to a considerable degree by presents； it had grown to be a large and valuable collection。 People in all parts of the country had sent in relics and rare curiosities。 Sea captains for years had brought and deposited strange things from foreign lands； and besides all these gifts； the previous proprietor had actually expended； as was stated； 50；000 in making the collection； which valuable as it was when Barnum bought it； was only the beginning of its subsequent greatness。 In 1842 the entire contents of Peale's Museum was purchased； and in 1850 the Peale collection of Philadelphia was added。 In 1865 the space occupied for museum purposes was more than twice as large as in 1842。 The Lecture Room； originally narrow； ill…contrived； and inconvenient； was so enlarged and improved that it became one of the most commodious and beautiful amusement halls in the city of New York。 At first the attractions and inducements were merely the collection of curiosities by day； and an evening entertainment； consisting of such variety performances as were current in ordinary shows。 Then Saturday afternoons and； soon afterward； Wednesday afternoons； were devoted to entertainments； and the popularity of the Museum grew so rapidly that it was presently found expedient and profitable to open the great Lecture Room every afternoon； as well as every evening； on every weekday in the year。 The first experiments in this direction more than justified expectations； for the day exhibitions were always more thronged than those of the evening。
Holidays； of course； were made the most of； and there is a record of twelve performances； to as many audiences； being given in one day。
By degrees the character of the stage performances were changed。 The transient attractions of the Museum were constantly diversified； and educated dogs； industrious fleas； automatons； jugglers； ventriloquists； living statuary； tableaux； gypsies； Albinoes； fat boys； giants； dwarfs； rope…dancers； live 〃Yankees；〃 pantomime； instrumental music； singing and dancing in great variety； dioramas； panoramas； models of Niagara； Dublin； Paris； and Jerusalem； Hannington's dioramas of the Creation； the Deluge； Fairy Grotto； Storm at Sea； the first English Punch and Judy in this country； Italian Fantoceini； mechanical figures； fancy glass…blowing； knitting machines； and other triumphs in the mechanical arts； dissolving views； American Indians； who enacted their warlike and religious ceremonies on the stagethese； among others； were all exceedingly successful。
No man ever understood the art of advertising better than Barnum。 Knowing that mammon is ever caught with glare； he took pains that his posters should be larger； his transparencies more brilliant； his puffing more persistent than anybody elses。 And if he resorted to hyperbole at times in his advertisements； it was always his boast that no one ever went away from his Museum； without having received the worth of his money。 It used to amuse Mr。 Barnum later in life； to relate some of the unique advertising dodges which his inventive genius devised。 Here is a fair sample； as he once told it：
〃One morning a stout； hearty…looking man came into my ticket…office and begged some money。 I asked him why he did not work and earn his living？ He replied that he could get nothing to do； and that he would be glad of any job at a dollar a day。 I handed him a quarter of a dollar； told him to go and get his breakfast and return； and I would employ him； at light labor； at a dollar and a half a day。 When he returned I gave him five common bricks。
〃 'Now；' said I； 'go and lay a brick on the sidewalk； at the corner of Broadway and Ann Street； another close by the Museum； a third diagonally across the way； at the corner of Broadway and Vesey Street； by the Astor House； put down the fourth on the sidewalk； in front of St。 Paul's Church opposite； then； with the fifth brick in hand； take up a rapid march from one point to the other； making the circuit； exchanging your brick at every point； and say nothing to any one。'
〃 'What is the object of this？' inquired the man。
〃 'No matter；' I replied： 'all you need to know is that it brings you fifteen cents wages per hour。 It is a bit of my fun； and to assist me properly you must seem to be as deaf as a post； wear a serious countenance； answer no questions； pay no attention to any one； but attend faithfully to the work； and at the end of every hour； by St。 Paul's clock； show this ticket at the Museum door； enter； walking solemnly through every hall in the building； pass out； and resume your work。' 〃
With the remark that 〃it was all one to him； so long as he could earn his living；〃 the man placed his bricks； and began his round。 Half an hour afterward； at least five